Specially formulated for cats and dogs, its regular use will make bad-breath or expensive dental treatments less likely. Beaphar Toothpaste is readily accepted, due to it's meaty flavour.

Use with the special Beaphar Toothbrush for effective cleaning of your pet’s teeth. 
 
The first time you brush your pet’s teeth, let them familiarise itself with the paste. Apply a small amount onto your finger, and let your dog/cat lick it off. Most pets will enjoy the palatable taste. Then wet the brush and apply a little bit of paste to the bristles and let your dog/cat taste it again. Gently raise the upper lip to brush a few teeth. Only brush a few canines and molars during this first treatment. Reassure your dog/cat while doing this in a gentle tone of voice. As the gums are more sensitive around the incisors, you should leave those teeth until the next brushing. Build this up until you brush all the teeth and your dog is happy with the procedure. 
 
Make sure you always have a bowl of fresh drinking water available after brushing.